ECONOMY
- In the 1920s the economy was very good, so people could afford to purchase many of the latest fashion trends.
- During the 1920s the stock markets were booming, the stock prices went down and Americans were investing a lot of their money in it. The more companies and people investing the more the prices went up. People thought of it as a quick way to make money, they would invest their money in a stock when it was cheap and then take it out when the price got higher. The stock market was an extremely popular thing that Americans depended on; many companies and even banks would invest their money in the stock markets until finally in 1929 the stock market crashed which lead to The Great Depression.
- As the 1930s came and The Great Depression began people could no longer afford to update their wardrobe which left an impact on social and cultural life.
- During The Great Depression there was a big distinction between high fashion and popular dress because people could not necessarily afford the clothing of the fashion designers from Paris (fashion capitol of the world before World War II).
- Zippers became popular in the 1930s because they were cheaper than buttons and other closing materials.